When marketing your rental property, sparking interest and grabbing your target market’s attention is your main goal. To meet this, you need to write a great property listing. Remember that you won’t be in front of prospective renters, so you can’t convince them verbally. You’re also not able to physically show them the property yet.
This means that the property listing must be persuasive enough to attract potential tenants and have them arrange for a real time property showing.
One of your duties as a property manager is to write a good listing. In this article, we will tell you how to do just that!
Effective Ways to Write a Good Property Listing
1. Be Specific and Include Details
When advertising your property, it’s best to be specific and descriptive. For instance, mention the square footage of a room rather than labelling it as “medium-sized.” That said, don’t be too technical regarding measurements. You don’t want to sound too robotic. Also, it’s recommended that you include scenarios as well such as “X square foot is the perfect patio size for your barbecue parties!”
Here are some other details you should include:
- The location of the property
- Its proximity to transportation hubs like train stations and bus stops
- Any convenience stores or local shops in the area
- The nearby parks, community pools, hospitals, recreation centers, libraries or grocery marts
Including these details are critical as residents will wish to know about these important facilities and amenities. Mentioning it can attract more interest.
Also, be sure you are using simple words that can be understood by anyone.
2. Highlight Unique Features
Prospective renters will view plenty of advertisements and market listings every single day. This means that you must create an ad and campaign that’ll catch their attention and stand out from the rest.
How will you differentiate yourself from similar listings? What do you offer that others don’t or can’t?
It’s your job to convince the prospects that choosing to rent your property will be advantageous to them.
3. Post Online Listings
You might be used to the traditional methods when marketing, but refrain from limiting yourself. There are so many benefits when posting your property listing online. A large percentage of people own mobile phones and spend a good part of their day using their gadgets. That means digital marketing is more efficient for a marketer.
Create social media accounts and explore different platforms. It’s easier to connect with your online network and tap into a larger potential tenant base. Determine which platforms your target market spend their time on. For instance, many people have Facebook, so Facebook ads could be a good option.
In addition, online postings are relatively quicker and communication with interested applicants becomes more convenient.
4. Use Good Quality Photos
Photos of your property matter a lot. They help to attract prospective tenants.
So, if you can afford it, have a professional take your pictures. Good lighting is paramount here. Plenty of people are visual and it’s the first thing that can capture their attention.
In recent years, travelers have increased in number. Even when booking accommodations for a short trip, ads displaying attractive pictures are more likely to be part of the tourist’ shortlist. That’s the power of a good picture. Even without being able to visit the rented vacation unit yet, a tourist will book and pay to use the unit. Also, if the actual property matches the images, the renters will be more likely to continue booking the unit every time they travel.
5. Don’t Forget to Proofread
A property listing can have a great image, but if the accompanying description does not meet basic grammar standards, it can backfire. When wrong grammar and spelling are spotted, it can send a bad message.
Spare yourself from embarrassment and a lost opportunity by always reviewing and correcting your listings.
6. Avoid Using Exaggerated Language
In a quest to draw attention, some marketers can resort to exaggeration. Avoid using this kind of language since it can sound desperate and unbelievable. Instead of brewing interest, it can lead prospects to ignore the property listing entirely. Your language must be concrete and specific.
When you use superfluous language, it can also lead to confusion. Keep it short, simple and direct. Don’t try to overcompensate by exaggerating your property features. Talk about the upgrades you’ve done and the brands of your appliances and furnishing using a realistic tone.
Bottom line
Creating an effective property listing should be taken seriously. It’s your first introduction of your property to a prospective renter.
Here are the things you should be to write a good listing:
- Be specific and include details
- Highlight unique features
- Post online listings
- Use high quality photos
- Proofread
- Don’t use exaggerated language
If you need a trusted property management to market your vacant rental properties, don’t hesitate to contact Doug Anderson Property Management at (661) 945-5444 or message us at dapmrentals@gmail.com.